PAUL POGBA AUGMENTED REALITY FILTER

Competition and Giveaway

Working with One Sarl, they developed an augmented reality filter to post on Pogba's Instagram.

#WHYSOSOCIAL helped with deciding on the correct roll-out for the filter, the messaging around the filter and the analysis measurement around the filter. With #WHYSOSOCIAL recommendations, the filter was launched on New Year's Eve, encouraging users to use the filter while dancing and having a good time with family and friends. A second layer was added with the chance for users to win a pair of signed Pogba boots if they posted the filter using #PogDance2021.