MASON MOUNT TIKTOK LAUNCH

#WHYSOSOCIAL helped with Mason Mount's launch on TikTok in October 2021 with him quickly becoming recognised as the most followed male footballer in the England.

Mason's image on TikTok is purely focussed on what he is like as a person away from the pitch. The strategy #WHYSOSOCIAL developed around his TikTok activity is based on the fun, relatable and personal side of the Chelsea star. Our 360° content strategy is mix of pop culture, comedy and trends that are all interests of Mason's. Hence, making the page the popular page that it is today.

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#WHYSOSOCIAL took the same approach to launch Mason on the Chinese version of the TikTok app, Douyin. Our relationship with content translators across the world allowed us to do this.